Our world is in a continuous change and development. As a true digital shop, at Softescu we care about the environment and the effects that our products may have on the future of our life and our children’s life. It may seem like a fairy tale, but, in their own way, websites can reduce their effect on the pollution and climate changes.
In itself, the idea that the internet has an ecological footprint may sound like a weird story, but the truth is that nowadays, as we use the internet more and more for everyday activities, we endanger the planet. The studies show that 2 to 2.5% of the GHG emissions come from the use of internet and the percent may increase as we find more and more ways of using the internet. So something must be done.
One of the main actors that raised the bar of a greener WWW is the gigantic Google.
From 2010, Google has decided that the page ranking will be directly affected by the speed of the websites. Only the fastest websites get top ranks, as these websites assure one of the best user-experience and a lower emission of GHC. In short, the sooner you get your website optimized, the better you’ll be protecting the future of your children and the visibility of your website.
All SEO experts agree that basically, the 5 ways to save the environment are 5 ways to optimize your website and to get a better page ranking:
1. Evaluate website performance
This is a topic that affects every business that has a website. The hardest part is to understand why your website is running slow and to acknowledge that you have a problem.
In the last years, we’ve seen several cases of CEOs that had no idea why their website was losing ranking while the content was constantly added. Even though in digital marketing, content is king, the truth is that the balance of power has switched and currently the user is both the king and the one that controls your website’s results.
To evaluate your website’s performance, you can either contact some pros in the field of optimization, or you can run a simple check to see what your websites indicators are. Google Insights is one of the best tools to use, but personally, we would recommend contacting a specialized company, as they will know exactly how to handle the situation, what solutions to offer and how to implement them.
2. Compress those pages!
Too many images or data that is just too big can lead to a little to no traffic. In that moment, a compression is needed.
The compression can be made throughout let’s call them, more traditional ways such as image compression, or throughout Apache or PHP app compressions. As well, you could try using some of the most popular ways of compression, the simple, yet effective Gzip compression.
3. Take care of your cache or it will take care of you!
All SEOs tremble at the sight of this topic as generally the cache is at the bottom of 60 to 70% of speed problems.
In both Drupal 7 and Drupal 8, all programmers have a couple of modules that will help to eliminate unnecessary cache. You can either use the Varnish HTTP Accelerator Integration or the Memcache module for both versions of Drupal (D7 or D8). So far, we’ve only used them in Drupal 7, but as soon as the versions will be really stable and ready to use for D8, we’ll let you know.
4. Get your website into maintenance
The databases are one of the secret ingredients that can make your website get more or less traffic.
The idea is quite simple: more content means an extensive growth of your database. A huge database leads to a longer reply time from your server, and in extension to a lower page ranking.
Database optimization should be run quite regularly. Yet, the time between two optimizations differs from a website to another and from the quantity of input.
Again, the best solution is to contact a specialist in the field and to see exactly how often you should run the maintenance.
5. Upgrade hardware
This sub-point is one of the most frustrating, yet tangible points.
If the hosting company doesn’t have the best quality, then your website may run slow. On the other side, as an everyday computer user or a developer, you can have an impact on the environment if your device has no green label, or is running too slow.
Another piece of advice is to turn off your computer, once you’ve finished programming or surfing the internet (sorry for being Captain Obvious, but it’s true).
For more than a decade, the internet is constantly leading to the reduction of the amount of CO2 produced worldwide. If a couple of years ago, you should’ve taken a series of transportation and spend hours stuck in a pollution creators such as planes or cars, just to get to speak with a customer, or to deliver a presentation at a conference, now with products such as Skype and many other, we have significantly reduced the pollution.
Now, why not trying to reduce pollution even more by taking your website to a new dimension of digitalization?