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Drupal for SEO: good or bad?
laura
03.07.2017

Some days ago, we found this article on Quora that claims that Drupal is not a good CMS in terms of SEO and ranking. After the initial revolt, we thought to counteract these claims once and for all. Working with Drupal for more than 8 years already, and constantly reading this type of gibberish claims made by non-devs and sometimes even by non-SEOs, we thought that this random rumor must be stopped once and for all.
While it is true that implementing SEO plugins on WordPress is somehow easier, it doesn't mean that you cannot do SEO on a Drupal website. Actually, the irony is that with Drupal's modular structure, it is easier to eliminate unnecessary elements that could harm your website's SEO.

This urban myth has been around for too long already!

While it's true that in some previous versions, Drupal was quite a hassle for SEOs everywhere, with Drupal 8 there is a multitude of features that make Drupal great from an SEO point of view. We’ll just list a part of them, letting the others for future articles.

So, Drupal 8 is good for your website’s SEO because:

There are literally dozens Drupal SEO modules

Drupal devs will agree that there are some great modules to be used for Drupal SEO. Almost all of them are available on both Drupal 7 and Drupal 8.
Pathauto, Page title, metatags, redirects, breadcrumb and many other modules can make your website as relevant and easy to find as possible.
There is even an SEO checklist module that checks the website for any SEO relevant or worthy modules. The module gives a list with all the possible mistakes and problems that your website may have from an SEO point of view. The best part is that you or your developer can automatically download the modules that have been advised and then implement them on your website.

Drupal 8 comes with a responsive interface

As people are always on the move, and always on their phone, it’s not a surprise that the responsiveness of a website may mean the difference between the first page or the 10th place in SERP.
On Google’s official developers website there are three main mobile SEO configuration techniques to be kept in mind, among which the Dynamic web design is the most important.

Mobile usability is a very important part on Google’s agenda, so having a responsive website out of the box is not an aspect to neglect. Drupal 8 is the first Drupal version to provide such a feature and is a major step ahead for this amazing CMS.

Tags and image ALTs

Another great feature of Drupal 8 is that it will come (by default) with tags and Alternative text for images. It is true that when installed, the default Drupal 8 theme won’t provide metatags, but the image alt is already a step forward. Also, the metatag module can be easily enabled. Image alts are set to be compulsory, which is a great news, as some editors, especially the newbies tend to forget about them.

Google services: Analytics and Translate

Such services have been around since Drupal 6, and they are still relevant for editors and SEOs out there. Google Analytics helps editor better track traffic to content pieces currently existing on the website. This feature is not as important, as the majority of SEOs tend to use Google's Search Console or specialized platforms.

Another great feature is the Google Translate module. The primary online market (for Europe and Americas) is made out of English and Spanish content consumers, or people that either use or understand English and Spanish. Yet, as not everyone is a polyglot or a language professional, translation modules still come in hand.

Another great feature encompasses the interface translations available in the core. Both devs and translators from the community made an excellent job in translating the interface, which leads us to the next point in our list:

Strong and united community

Whenever in need, the community will give a reply. If there is an error, the whole community will work to fix it and to make everything flawless again.

Drupal accessibility features

Faster pages, an advanced taxonomy, and tagging system, superior naming conventions, all these make Drupal just a great tool for SEOs out there.

We know that Drupal is not perfect for SEO, but what CMS out there is? Instead of blaming the CMS for the SEO errors, better hire some specialized devs and let them get your Drupal SEO right...

Any thoughts on Drupal SEO or how we can improve it? If so, please let us know in the comments section below:

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