User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. It also takes into account the business goals and objectives of the group managing the project. Ultimately, UX is about providing meaningful and relevant experiences to users.
In all our work, we follow WCAG 2.1 A, WCAG 2.1 AA accessibility standards. Accessibility compliance with W3C and WCAG standards as defined by the IPG checklist is checked using a wide variety of tools.
There are many approaches to the UX process, all following the steps of the Double Diamond design process: Discover, Define, Develop, and Deliver.
Based on these steps but also adapted to each project we work on, we have adopted the following 7-steps process:
Discovery Process & User Research
We start with a thorough analysis of your requirements to know all the features and intended user flows. We interview individuals from our target audience to understand how their expectations are going to be met by your intended features. We also gather their level of understanding of the product or service that you want to build. The interviews are conducted online or in-person and recorded. In case we test an existing application or portal, we also record all user's interactions.
The video materials from the interviews give us the opportunity of seeing where the pain points are and how to eliminate them. Based on all the information acquired during the discovery process and the user interviews, we have defined the user goals and adjusted the user flows.
Structure & Navigation
The user interviews also reveal which sections of your application are essential and which are less or will never use. The interviews allow us to adjust the structure and also adopt an optimal navigation structure for our application or portal where only the key elements are visible, while all the others are pushed back behind secondary levels.
Wireframing & Prototyping
A wireframe is a two-dimensional illustration of a page's interface. It specifically focuses on space allocation and prioritization of content, functionalities, and intended behaviors. Once the wireframes prove that the new design is functional, we create low fidelity, clickable prototypes.
Based on the client's feedback, one of the prototypes is selected and further develop into a hi-fidelity version by adding aesthetic elements and design patterns; special attention we pay to the overall usability and the aesthetics of the design.
The hi-fidelity prototype is then prepped for a session of user testing, to check if our assumptions are correct and if the new design is reaching its intended goal.
We finish the process with a handoff to the development team, and for that, we use Invision. Together with clear instructions placed in a Design Guide, the process continues with its next stage: portal or application development.
Contact us for detailed case studies.