The user experience (UX) focuses on a deep understanding of users, what they need, what they appreciate, their abilities and their limitations. It also takes into account the business objectives of those who manage the project. Finally, UX is about providing meaningful and relevant experiences to users.
In all our work, we follow the accessibility standards WCAG 2.1 A, WCAG 2.1 AA. Compliance with W3C and WCAG accessibility standards, as defined by the IPG checklist, is verified using a wide variety of tools.
There are many approaches to the UX process, all following the steps of the Double Diamond design process: Discover, define, develop and deliver.
Based on these stages, but also adapted to each project we are working on, we adopted the following process in 7 steps:
Discovery and analysis of users
We start with a thorough analysis of your requirements to know all the features and user flows provided. We interview people in your target audience to understand how their expectations will be met by the proposed functions. We also gather their level of understanding of the product or service you want to build. Interviews are conducted online or in-person and recorded. If we test an existing application or portal, we also record all user interactions.
User journeys
The videos in the interviews allow us to see where the pain points are and how to eliminate them. Based on all the information obtained during the discovery process and user interviews, we defined the user's objectives and adjusted the users' workflows.
Structure and navigation
User interviews also reveal which sections of your application are essential and which are less or will never be used. Interviews allow us to adjust the structure and also adopt an optimal navigation structure for our application or portal, where only the key elements are visible, while all the others are pushed back behind the secondary levels.
Design wireframes & prototypes
A wireframe is a two-dimensional illustration of a page's interface. It focuses in particular on the allocation of space and the prioritization of content, functionalities and planned behaviors. Once the design schemes demonstrate that the new design is functional, we create low-fidelity functional prototypes with a click.
Design models
Based on customer feedback, one of the prototypes is selected and further developed into a high-fidelity version by adding aesthetic elements and design patterns; we pay special attention to the general usability and aesthetics of the design.
User testing
The high-fidelity prototype is then prepared for a user testing session to verify that our assumptions are correct and that the new project achieves its proposed goal.
Handoff for developers
We complete the process with the submission of the designed interface to the development team and, for that, we use Invision. Along with clear instructions placed in a Design Guide, the process continues with the next step: developing the portal or application.
Contact us for detailed case studies.