Inki.tech
inki.tech

inki.tech is a B2B solution that rents work devices, focused on reducing risks and costs for businesses. The project consisted of a website, a web app and, to start with, a small branding package.

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Starting point for a startup

inki.tech is a B2B solution that rents work devices, focused on reducing risks and costs for businesses. The project consisted of a website, a web app and, to start with, a small branding package.

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Company info

The team behind the INKI project is small but made out of experienced professionals, who aim to completely transform the experience of device ownership.

  • Industry: Fintech/Insurtech
  • Headquarters: London, Bucharest
  • Founded in 2019
  • Project Toolkit: Sketch, InVision
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E-commerce, simplified

We took into consideration simplicity and ease of access. In this way, clients would have a clear picture of the benefits they can get before needing to create an account.

We created a simple and fluid user journey that was then translated into a wireframe covering both the website and the web app. The latter gives users the ability to manage their device fleet, including full-cover insurance, buy-back, upgrade or downgrade with new devices.

Illustration

To avoid competing with the product pictures, we chose illustrations for the rest of the site. We created a set of characters drawn in a minimalist manner to underpin some of the most important areas of the site.

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Illustration
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Derived from these, and using the same visual coordinates, a set of icons are pinpointing the most important attributes of INKI’s services.

Insure
Maintained
Cost
Recycle
Return items
Security
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Layout

Combining clear design rules with smart tweaks, we stripped all the unnecessary details from the UI components, leaving behind a clean and simple layout. The site is designed to be responsive and accessible from all device types.

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Inki.tech
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Custom Features

Following the platform launch, we created a series of landing pages and banners for an ad campaign targeting the main client types.

 

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Inki.tech
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Project Type

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