inki.tech is a B2B solution that rents work devices, focused on reducing risks and costs for businesses. The project consisted of a website, a web app and, to start with, a small branding package.
Starting point for a startup
inki.tech is a B2B solution that rents work devices, focused on reducing risks and costs for businesses. The project consisted of a website, a web app and, to start with, a small branding package.
Company info
The team behind the INKI project is small but made out of experienced professionals, who aim to completely transform the experience of device ownership.
- Industry: Fintech/Insurtech
- Headquarters: London, Bucharest
- Founded in 2019
- Project Toolkit: Sketch, InVision
E-commerce, simplified
We took into consideration simplicity and ease of access. In this way, clients would have a clear picture of the benefits they can get before needing to create an account.
We created a simple and fluid user journey that was then translated into a wireframe covering both the website and the web app. The latter gives users the ability to manage their device fleet, including full-cover insurance, buy-back, upgrade or downgrade with new devices.
Illustration
To avoid competing with the product pictures, we chose illustrations for the rest of the site. We created a set of characters drawn in a minimalist manner to underpin some of the most important areas of the site.
Derived from these, and using the same visual coordinates, a set of icons are pinpointing the most important attributes of INKI’s services.
Layout
Combining clear design rules with smart tweaks, we stripped all the unnecessary details from the UI components, leaving behind a clean and simple layout. The site is designed to be responsive and accessible from all device types.
Custom Features
Following the platform launch, we created a series of landing pages and banners for an ad campaign targeting the main client types.
